Congratulations! Is that $ out the door? if so, what was the $ before TTL?
No, that was the price before TTL, after TTL about mid-low 29 (9.25% here in TN).
I tried to dicker on the price of the options, ($3k for both packages) but wasn't able to make them budge on that.
I'd get Truecar and search multiple zip codes near you. I'm in Memphis and looked at Truecar in Nashville, Little Rock, Atlanta, Birmingham. The other thing that Truecar can help you with other than the Truecar estimate is that it can tell you the dealer cost of the car.
When I went to the dealer, I asked them to just give me their internet price, and I tried to negotiate a discount on the options, but I wasn't successful at all.
Mazda has relatively small holdback (1%) and there aren't any dealer incentives right now (unless I got sold a bill of goods), so there's not a whole lot of room to negotiate hard.
Invoice on a Touring without packages is $23.5k. I can't figure out what the dealer's markup is on the bose/moonroof ($1200) and tech ($1800) but I feel like I got a fair deal.
If you could get a 2016 Touring with both packages for $26.5 OTD (in a state with sales tax similar to mine), I'd bow before you.