Mazda released their latest vision statement today entitled the "Sustainable Zoom-Zoom 2030
" initiative. Among their goals to achieve by 2030 include:
Commit to reducing carbon footprint on their vehicles from wheel to wheel over the vehicle's rated lifespan, with a 50% reduction by 2030 and a 90% reduction by 2050
Continue to find ways to perfect the internal combustion engine
Release electrified vehicles in critical green energy markets (read: California) beginning in 2019
Improve safety equipment and interior ergonomics in an effort to reduce traffic accidents
Begin market testing of autonomous technology in 2020, with a goal of wide-scale release by 2025
Release of the Sky-Activ X (Gen II) engines starting in 2019. The engines will use HCCI technology coupled with a supercharger to increase torque and fuel economyby up to 30%.
Notice nowhere in those footnotes that a performance model is in the works. I think this should finally put to rest any notions that Mazda will have a performance model (whether V6 or turbocharged) anytime soon. With the way the world is going, I think this is the best strategy Mazda can utilize. By focusing more on their balanced approach, as well as continuing to keep internal combustion alive, they will set themselves up in a unique market for those of us who still want to have some fun driving.
Click the link up top for Mazda's official press release.