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post #1 of 22 (permalink) Old 04-25-2018, 10:02 PM Thread Starter
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Ford Ditching All But 2 Car Models By 2020

Citing shifting consumer tastes and dismal sales, Ford Motor Company announced today that they will be discontinuing a majority of their passenger car models by 2020. This includes the C-Max, Fiesta, Focus, Fusion and Taurus. The only remaining passenger car models will be the Mustang and a model called the Focus Active, which is akin to the Subaru Crosstrek and VW Golf Alltrack. This would explain why Europe unveiled their next gen Focus but not North America.. there won't be one.

Is this a smart move? With gas slowly creeping back up (approaching $4/gal in California), Ford won't have anywhere to turn back to should consumer taste shift back to fuel efficiency. Time will tell...

Read the article here
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post #2 of 22 (permalink) Old 04-25-2018, 10:44 PM
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Shocked, disappointed and appalled. I probably sound like a hypocrite never having bought a Ford in my life, but if I were in the market today for a fun but affordable small car, then the Fiesta ST and Focus ST would be very high up in my list. Such a decision would not have been taken lightly without a thorough analysis, meaning other manufacturers would be keenly watching the outcome and they too may take the axe to their car lineups sometime in future.

I disagree that Ford will be caught at a disadvantage when the gas prices start crawling towards $4/gallon. The smaller SUVs that have replaced the cars are within 10% of a mid-sized sedan's fuel economy. Besides, most vehicles today are built on global platforms, so Ford will have no trouble putting together a car if the market demands. Remember, the Fiesta is still one of the best selling cars in Europe, so Ford can make bring it in state side with minimal modifications.

All in all, its a sad day for all car lovers. I can never understand America's insatiable thirst for SUVs .

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post #3 of 22 (permalink) Old 04-26-2018, 08:27 AM
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I'm not totally shocked about this decision by Ford, I'd understand if they canned the C-Max, Fiesta, & Aged Taurus. The Fusion & Focus are their more commonly sold sedans here in North America so I'm not sure why they would can the Focus especially with the RS just recently being released here finally. I do know that the RS owners are having Engine failure as soon as 25K miles do to the flaw in the head gasket design which is hydro locking the motors between cylinders 2 & 3 i believe. Anyways car sales across the market here have been pretty low the past few years with the amount of small cross overs taking lead. It's all about sales so if I were Ford I'd keep the Fusion & Focus models alive for a few more years, can the rest & see how that works before going all out like that.

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post #4 of 22 (permalink) Old 04-26-2018, 09:16 AM
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There is likely more going on behind the scenes than we are getting from this news release. With Europe getting ready to ban new gas engine sales in 2025 it most likely means Ford, along with everyone else, is investing heavily in the upcoming electric market. Whether we like it or not, the petrol engine is going to be killed off in new cars within the next 20 years. Before you tell me I am full of it, just look at the European market. They are aggressively switching to electrics, Vovlo has REALLY ddove into the electric car very deeply.

This is just another cryptic sign that the US market will join with the rest of the world in the coming years to get rid of new petrol engines.

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post #5 of 22 (permalink) Old 04-26-2018, 10:32 AM
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If Ford hadn't ruined the Fusion design back in 2013, I wouldn't be on this forum today. But I guess they can design it however they like. Wonder if they even had a next gen designed, or what it would have looked like......

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post #6 of 22 (permalink) Old 04-26-2018, 11:57 AM
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For over 100 years, the sedan and pickup truck has been a popular means of transportation.

What about the other types? Merely trends that have faded.

Wagons? Popular in the '60-'70s. Not anymore.
Minivans? Popular in the '80s-'90s. Not anymore.
SUVs? Popular in the '00s. Still around, but waning.
Crossovers? Popular currently...

Just like everything else, the auto industry is cyclical, and crossovers will also suffer the same fate. Today's children will probably grow to detest crossovers their parents drove (like previous generations that ditched wagons for minivans, SUVs for minivans, and Crossovers for SUVs), and Ford will be caught with their pants down.

It has nothing to do with whether they're powered by gasoline, diesel, or electric, it has to do with the object they're powering.

I can see them dropping the Fiesta. But the C-Max, isn't that already a crossover? The Fusion, one of their best-selling products in the U.S? The Focus, one of their best-selling products worldwide? The Taurus, the most popular fleet, police, and municipal vehicle?

Ford is shooting itself in the foot, and they'll be losing much more than gaining by this short-sighted decision.


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post #7 of 22 (permalink) Old 04-26-2018, 01:00 PM
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I still feel that there is something else going on that the public is not aware of yet. In Europe, they are stricter but more open with the public about their plans, that's why I talked about the EU banning new petrol engines sooner than later.

We need to pay attention to this, this could rapidly trickle down throughout other brands, but I don't see small volume producers (think Mazda) will make such dramatic changes so quickly.

Ford could also have something hidden up their sleeves to replace all these models dropped as well.

EDIT: Now that I went and actually read that news article it clearly states they are ramping up EV's to take the places of dropped models.

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post #8 of 22 (permalink) Old 04-26-2018, 03:46 PM
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This is mostly about the fleet fuel economy requirements, fines for not meeting them, pushes by several states to demand those fines be both enforced and increased (RADICALLY increased, in fact) and the difference between the classifications of vehicles into buckets in these rules.

Ford has decided that rather than risk the fines from segments it doesn't think it can hit the targets on it will exit those segments. We'll see how it turns out.
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post #9 of 22 (permalink) Old 04-26-2018, 05:45 PM
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So wait, FORD is dropping cars to focus on SUV/CUV and pick-up sales because they're afraid of not being able to hit their CAFE numbers? That makes absolutely zero sense...so that's probably exactly whats happened. Morons.

SUV's. Why does everyone want to wobble around in a boring tippy box that looks exactly like every other boring tippy box? I don't get it? People won't buy wagons...but they'll buy a crossover, thats exactly the same freaking thing except uglier! Morons!

Modern life. It don't make no sense to me.


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post #10 of 22 (permalink) Old 04-26-2018, 08:59 PM Thread Starter
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The C-Max has been mostly a dud since inception, so I doubt there will be few tears for it.
The Fiesta is a victim of the US market continually shunning such small cars. The Aspire and previous run of the Fiesta in the early 80s is testament to that.
The Focus has been steadily going downhill since the first generation. People were won over mostly by the Zetec motor and European style handling. By 2009, it eliminated both those draws. The craptastic DSG transmission they debuted in the current generation was a final nail on the casket.
The Fusion is the most surprising. When it debuted in 2006, it was a darling for Ford. I agree that the 2nd gen debut in 2013 was a turning point. Like the Focus, the Fusion has been heading downhill since the 2nd gen debuted.
The Taurus should have A) either stayed dead after 2006 when the Fusion replaced it or B) should have actually been the Fusion. Never understood the logic of taking such an iconic name linked with one of the most successful midsize cars in modern history (86-95 Taurus) and slapping it on a full sized Five-Hundred. Outside of fleet and government sales, I bet this car rusts on car lots. With the Explorer and Expedition Interceptor models, there's no more need for the Taurus. And before you question the use of a midsize SUV as a law enforcement vehicle, consider that a city local to me is going to ditch their entire police fleet and convert 100% to Chevrolet Tahoes. Why? Cheaper overall with less maintenance and longer lifespans.
I think @tickerguy is on the right track regarding CAFE. Truck bodies don't have to meet the same CAFE ratings (or safety ratings) as passenger cars. This may also explain why the revised 2020 Explorer is reverting back to a truck based RWD platform. Cheaper to build and high demand equals big profits. And if history teaches us anything, Detroit will always chase the easy money and worry about the fallout later.
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