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post #1 of 13 (permalink) Old 01-13-2003, 06:07 PM Thread Starter
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Ford owns Mazda argument

I notice, as I'm sure most others do, both here and elsewhere, the claims that Mazda is simply OWNED by Ford and Mazda is another brand name, much like Lincoln, Jaguar, or Mercury.

I don't know if it is a point even worth arguing about, but this article from the Detroit Free Press September 27, 2002 has words straight from Mazda president Lewis Booth regarding the Mazda relationship with Ford Motor Company. Below is a cut and paste of that article.

Mazda brings steady seller to United States
Compact car to roll at Flat Rock plant
September 27, 2002
WILLIAM DIEM
DETROIT FREE PRESS SPECIAL WRITER
PARIS -- Mazda's global renaissance focuses on Michigan next month when production of the Mazda6 compact sedan begins at Flat Rock.
The Mazda6 already is selling well in Japan and Europe, company president Lewis Booth said Thursday at the Paris auto show. The car will go on sale in the United States in December.
"The enthusiastic acceptance of the Mazda6 is important to our people," Booth said. "It was the first car developed in the Millennium Plan," Mazda's effort to stem losses and return to profitability.
While the Mazda6 is key to sales in the United States, where it will compete with midsize cars such as the Ford Taurus and Honda Accord, the smaller Mazda2 introduced at the auto show Thursday is key to sales in Europe and Japan, where small cars are more popular.
The car is based on the Ford Fiesta, and its development represents the relationship between Ford and Mazda.
The car has "tons of Mazda influence," Booth said. Some 100 Mazda engineers worked in Europe with Ford engineers to develop the underlying platform so that it could work with both cars.
The previous Ford-Mazda joint car in Europe, the Mazda 121, was only a Fiesta with a Mazda badge. This time Mazda not only helped develop the underlying car, it sent 70 manufacturing engineers to Ford's factory in Valencia, Spain, to oversee the start of production.
Mazda pays Ford to build the cars in Spain, while in the United States, the AutoAlliance factory in Flat Rock is a joint venture between the two companies.
Mazda returned to profitability in the fiscal year that ended March 31, and it will make even more money this year, Booth said. Mazda is investing its own cash flow in future products, and it's paying dividends to Ford.
Mazda is more independent from Ford than Jaguar or Mercury, for example.
"Ford owns 33.4 percent of Mazda, but I am hired to protect the interests of all shareholders," Booth said. Ford's holding gives it veto power over company actions, so it has enough control to name the chief executive, but not enough to integrate its operations completely.
Booth said the interests of Mazda often are best served by doing things that benefit Ford, too, such as platform sharing. But there are occasions when interests diverge and cause friction.
For example, he said, Ford might want some component from Mazda, but not be willing to pay enough to make it worthwhile for Mazda. And Mazda would never let Ford use its rotary engine, a component that's crucial to the Mazda brand. Mazda is the only car company in the world that uses pistons that spin instead of bouncing up and down.
Booth said he is a different sort of boss than Mark Fields, whom he replaced in July. But he is continuing to execute the Millennium Plan. "I don't believe in management by personality," he said. "The Millennium Plan isn't my plan, and it isn't Mark's plan. It's the Mazda management team plan."
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Comments? Questions? You can reach us at Auto.com.
Auto.com is published daily Monday through Friday by the Detroit Free Press.
Copyright © 2002 Detroit Free Press Inc.


I hope that clears things up reasonably well.
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post #2 of 13 (permalink) Old 01-13-2003, 09:29 PM
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Replying to Topic 'Ford owns Mazda argument'

It is true that Mazda is very independant. I used to work contract at Ford, and up to Feb 2001 Mazda was not using C3P (the Ford customized version of I-DEAS) like Ford's other aquisitions. From what I've gathered the Mazda-Ford relationship not without it's troubles. One of ther more interesteng things I've heard recently is that Mazda will actually be a supplier to Ford for parts in Ford engineered vehicles based off the '6.
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post #3 of 13 (permalink) Old 01-14-2003, 02:44 AM
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Replying to Topic 'Ford owns Mazda argument'

It's no secret that the Mazda2 and the Fiesta will share platform, and as long as Mazda's engineers have influence on the development, it should not be a problem either.

And frankly, a Ford of today (at least European built) is quite a good car, not the problem-prone rolling junkyards they once were.
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post #4 of 13 (permalink) Old 01-14-2003, 09:25 AM
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Reading Topic: Ford owns Mazda argument

Excellent and informative.
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post #5 of 13 (permalink) Old 01-14-2003, 03:24 PM
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Replying to Topic 'Ford owns Mazda argument'

Nice article. It's amazing how people get confused over the concept of "controlling interest" vs. "majority interest".
What's also interesting is how much Ford bashing there is going on in relation to the new Mazda products. Ford's crappy brand image is bringing down Mazda's here in the US. It seems that in Japan and Europe, this hasn't happened. I can see why - Japan doesn't know from Ford, and in Europe Ford actually builds good cars. Can you believe it? Ford actually has a GOOD reputation somewhere. The perfect example is the Focus. A bazillion recalls due to piss poor launch control here in the US has nearly doomed what is objectively a great little car. In Europe they seem to love this car - great dynamics, a flawless product launch, and excellent reliability. Go figure. Ford needs to bite the bullet and have a bloodbath of management cleanup. Terrible management is driving this company into the ground.

Anyway as for Mazda - I'm very confident of this product and their direction for the future. Ford's involvement hasn't seemed to sway Mazda's ingenious product development at all.
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post #6 of 13 (permalink) Old 01-14-2003, 04:31 PM
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Reading Topic: Ford owns Mazda argument

I wouldn't say Ford has a good reputation here, but it's improving since they've actually begun building cars that last a bit longer than to work and back...
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post #7 of 13 (permalink) Old 01-14-2003, 05:26 PM
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Reading Topic: Ford owns Mazda argument

LOL it's all relative. I didn't hear any of the Europeans saying OMG it's a Ford run away, run away!!! Maybe it's the fact that we're getting the V6 with the Ford Duratec block and you guys only get the Mazda engines.
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post #8 of 13 (permalink) Old 08-13-2008, 03:25 PM
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Now mazda may be completely seperate from Ford if ford goes under

First class prick
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post #9 of 13 (permalink) Old 08-13-2008, 03:26 PM
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Mazda would do fine without Ford. IMO

Quote:
def+ones: i keep mentos and diet coke on me at all times. if anyone wants to start shit, im gonna set it off son
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post #10 of 13 (permalink) Old 08-13-2008, 04:32 PM
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QUOTE
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Mazda would do fine without Ford. IMO[/b]
+1




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