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post #7 of (permalink) Old 05-19-2019, 07:57 AM
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I think Mazda is making a terrible mistake offering the diesel in the Signature trim level. They are trying to market it to a customer who I do not believe exists. Generally speaking, frugal customers are not the ones willing to put almost $50k on a car. Instead, they would rather shop at the lower end of the spectrum. I think they are mixing up people who will put down large sums for the likes of a Tesla. These people are not particularly frugal, but tend to be techno-savvy above all else. Mazda should offer the diesel in its own trim (a cross between Sport and Touring, perhaps) and charge around $28k and see what happens. While I'm actually hoping for the best (I'd buy one, to be honest), I also hope that Mazda knows that if this fails...and in all likelihood it will...they will help to permanently destroy the diesel market in the the US, once and for all.

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