Car seems quiet to me. I'm coming from a Soul which had more wind noise.
I don't see the tires as loud. But my Soul had Pirelli P7s which are very quiet tires. I'm torn about replacing the Dunlops, they get anything from zero to 10 ratings from various owners. TR comments are all over the map. They seem quiet to me.
So are comments about other tires such as the Michelin Pilot A/S, Conti DWS06, P-Zero, and BFG COMP2 A/S. Unfortunately the Dunlop SP 5000 are apparently held in such low esteem/interest that neither TR nor CR even tests them.
I'm not hearing the wind noise.
The biggest irritant is the dim dash instruments. That and the complex radio controls.
Most other modern cars have a digital speed readout front and center. I like that and urge Mazda to include it.
The ride is on the performance side. I'd be driving an Optima EX right now but for the utter ineptitude of the KIA and to a lesser extent the Hyundai dealers/sales staff.
Our family has had six KIAs so far and every one was virtually trouble-free. D-I-L had a Rondo (terminated by T-bone), 08 Sorento a real trooper, 17 Sorento. Moi: 07 Spectra, 13 Soul, 15 Soul.
This car gets pretty amazing MPG considering it's heavier than my Soul by a few hundred pounds and has 25% more motor (2.5 vs. 2.0, 184 vs. 164 HP). My worst in the Maz6 is better than my best in the Soul.
I've found the Power button spiffs up the engine's energy level noticeably.
My pet peeve is that to adjust the dash dimmer, you have to reach THROUGH THE STEERING WHEEL!
What idiot thought that this was a good idea?
The two different controls for the trip meters and brightness are weird. I'm quite irritated at how dim the right hand gauge cluster is. I'll fiddle with the little stick some more to see if it adjusts. Controls are NOT intuitive by any stretch.
So far (owned the car for 5 days) the biggest thing is that my Avg. MPG always says 29.7, and I can't seem to reset it.
The little stick at one o'clock to the right of the speedo, hidden by the steering wheel. I had to look in the book, I didn't even know it was there. Interior design is definitely peculiar.