Good way to keep overhead down. Smaller space = less rent.
They have a whole shipping warehouse that deals with their bulk items and that smaller store unit.
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They are obviously doing things right lol that's just their office where they make videos. I've seen the back of it. Unfortunately, it is their success which caused many installers to use their logo to mark up their prices and make a higher profit.
dipyourcar.com certified installer
In reality, this doesn't mean anything, it doesn't mean the installer will do a flawless job. All it means is partnership. Fonzi and dipyourcar get a commission or something from people who use their certification logo. They all "win" except the average joe consumer lol
$75 for each wheel is too much, especially when 5 cans cost $30.
Cost of labor, but in reality, cleaning the wheels is super easy. The best wheel cleaner is Meguiar hot rims. Used that twice on the wheels and it will leave them 99% clean, then use some alcohol, which is what $1? lol I can do this is 15 minutes.
The application is also fairly simple, there is no real demanding physical labor here. They can jack up the car and remove the tires instantly with those mechanic jacks and jack stands. There is no real masking work since they are taking the wheels off the car, which makes it super easy. What you are really paying for is, the owner's Mercedes, the employees making $10 an hour, the garage rent, their mechanic equipment, fonzi's gym membership (since they are partnered with dipyourcar)