Here’s Why Mazda’s Approach to Self-Driving Cars is So Unique - Mazda 6 Forums : Mazda 6 Forum / Mazda Atenza Forum
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post #1 of 3 (permalink) Old 03-30-2017, 07:00 PM Thread Starter
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Here’s Why Mazda’s Approach to Self-Driving Cars is So Unique



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Self-driving cars are coming; it’s no longer a question if autonomous vehicles will hit the market but when they’ll become available.

For enthusiast-focused brands like Mazda, this impending shift sounds like a computerized death sentence, but that’s not necessarily the case.

The subject of autonomous autos has caused untold consternation in studios, boardrooms and engineering centers around the world. 'It used to terrify me,' said Jacques Flynn, lead designer at Mazda. '[But] I talk about it so much with all the designers at work now that… it’s not scary.' In fact, he said they view it as an opportunity.
Read more about Here’s Why Mazda’s Approach to Self-Driving Cars is So Unique at AutoGuide.com.
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post #2 of 3 (permalink) Old 03-30-2017, 11:03 PM
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Great article .. not really .. so Mazda's "unique" approach is what ???


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post #3 of 3 (permalink) Old 04-03-2017, 06:59 PM
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Originally Posted by flyandi View Post
Great article .. not really .. so Mazda's "unique" approach is what ???
Good question: “The million-dollar question is, ‘How do we integrate it?’” asked Flynn. “How do we implement that in a way that doesn’t detract from the message of the brand?” These are questions that engineers and designers at Mazda will undoubtedly continue wrestling with in the years ahead. And it will be interesting to see how they finally tackle the burning issue of autonomy, hopefully in a way that doesn’t sacrifice any Zoom-Zoom character.

That's a whole lotta nuthin to me.

Also their site is like a funeral parlor.
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